Nonprofit Annual Giving and Giving Tuesday

One Page for the Annual Fund

Most nonprofits run the same few appeals every year: the annual fund, a year-end letter, a Giving Tuesday push and a fund for one program. Each of them needs a page that is easy to share and easy to finish on a phone. A PayIt2 campaign gives you that page. Donors choose a giving level or type their own amount, pay by card and receive a confirmation, with no account to create.

Because every appeal has its own campaign, you can see what each one raised without sorting a single combined list. Duplicate last year's campaign, change the goal and the story, and you are ready to launch the next one.

Giving Levels and Recurring Gifts

Set giving levels as options, such as a supporter, a sustainer and a champion, and keep an open amount for anyone who wants to give a different number. Describe what each level makes possible so the choice feels concrete. Donors can also set up a recurring gift, which is how many nonprofits turn a one-time appeal into steady monthly support.

A public name option lets each Donor choose whether to be listed on the page or to give quietly. Add a custom question if you want to ask whether a gift is in honor or in memory of someone, or how the Donor would like to be thanked.

Receipts Come From Your Organization

Your organization states its own 501(c)(3) status on the campaign page, in your own words, and your organization issues its own receipts to Donors. PayIt2 does not issue those receipts and does not give tax guidance, so use your usual receipting process and send the receipt yourself. You can export the Donor list as a CSV to match your records.

What Organizers Typically Collect For

Nonprofit teams use the same setup for many appeals:

• The annual fund and the year-end appeal
• A Giving Tuesday campaign with a clear goal and deadline
• A program fund for a single service or project
• A capital or equipment campaign for a specific need
• A monthly giving circle built on recurring gifts

Keep Donors Informed

Post updates while the campaign runs, so Donors can see the goal move and hear what the gifts are doing. When the campaign closes, send a thank-you that names the result. A campaign has one deadline, so choose the date that fits your appeal, and run a separate campaign for the next one.

Start your campaign now and share one link. For current rates and payout details, see the fees page.