Claude Plugin v1.5

Your AI campaign assistant, built into Claude

The PayIt2 Campaign Assistant plugin helps you run fundraisers, plan events with smart ticketing, and collect money from groups, all through conversation with Claude.

Install from GitHub See what it does
PayIt2 Campaign Assistant
by PayIt2
/campaign Build any campaign from scratch
/promote Full promotion with social, email, and SEO
/check-in Health check with score and action items
/engage Personalized participant messages
5
Specialized skills
4
Slash commands
8
Content angles rotated
3x
Higher goal achievement

Four commands. Fundraisers, events, and group payments.

Type a command, describe your situation, and get expert guidance. Each one works for any campaign type.

Campaign creation

/campaign

Guided story interviews, title optimization (scored on emotional impact, clarity, and SEO), photo and video strategy, goal psychology, and a conversion checklist. Works for fundraisers, events, and group collections.

You
My neighbor's house burned down and they lost everything. I want to help them raise $15,000 to get back on their feet.
Claude
That's a powerful cause. Let me help you build a campaign that connects donors to your neighbor's story. First, a few questions: What's their family situation? Any kids, pets? And what are the most urgent needs right now, like housing, clothing, or essentials?
You
It's a single mom, Maria, with two kids (ages 6 and 9). They're staying with relatives. They need basically everything.
Claude
Here's your campaign draft using the Problem, Person, Plan, Ask framework:

Title: "Help Maria and Her Kids Rebuild After Devastating Fire" (scores 8.5/10 for emotional impact and clarity)

Story lead: "Last Tuesday, Maria tucked her two children into bed in the only home they'd ever known. By Wednesday morning, it was gone..."

I've also mapped your $15,000 goal into milestones: $3K for immediate essentials, $7K for a rental deposit, $15K for a full fresh start. Want me to refine the story or move on to your photo and sharing strategy?

Campaign promotion

/promote

A 30-day content calendar across four phases: Launch Blitz, Momentum Building, Sustain and Expand, and Final Push. Platform-specific content for Facebook, Instagram, TikTok, X, LinkedIn, WhatsApp, email, and more.

You
I'm organizing a charity golf tournament on June 14. We've sold 48 of 120 spots and early bird pricing ends Friday. How do I fill the rest?
Claude
You're in the Momentum Building phase with a natural urgency trigger (early bird deadline). Here's your plan for this week:

Tuesday: Post a LinkedIn update targeting professional networks: "48 golfers are in for the Riverside Charity Classic. 72 spots left. Early bird ends Friday." Golf events convert well on LinkedIn.

Wednesday: Send a personal text to 15 people who clicked the link but didn't register. Here's a copy-paste: "Hey [name], saw you checked out the golf tournament. Early bird is $85 but goes to $110 Friday. Want me to save you a spot?"

Friday morning: Email blast: "Last chance for early bird pricing. $85 becomes $110 at midnight." Add a foursome group discount ($340 instead of $440) to drive bulk signups.

Each new sharing channel increases visibility by 2.5x. Want me to draft the content for any of these?

Participant engagement

/engage

Personalized thank-you messages, milestone updates, impact reporting, re-engagement triggers, and participant-to-advocate conversion. Works for donors, event attendees, and group collection members.

You
I need to collect $200 from each of 25 teammates for new uniforms. 16 have paid but 9 still haven't and the deadline is in 5 days.
Claude
I've drafted a 3-message sequence for the 9 remaining teammates, each framed as a progress update so you're not chasing people down:

Today (progress update):
"Quick update: 16 of 25 teammates are locked in for new uniforms! We're at $3,200 of $5,000. If you haven't had a chance yet, here's the link. Deadline is Friday so we can place the order on time."

Day 3 (gentle reminder):
"Almost there! 20 of 25 paid. Just 5 left to hit our goal before Friday. Takes about 30 seconds."

Day 5 (final deadline):
"Last day! We need 3 more to place the order today. If there's an issue with the $200, let me know and we can work something out."

Each message comes in group text, email, and individual DM versions. The DMs name each person and use a warmer tone. Want me to generate the full set?

Campaign analytics

/check-in

A real-time Health Score (0 to 100) weighted across momentum, social reach, story quality, engagement, goal progress, and network activation. Includes diagnostic framework, category benchmarks, and an optimization playbook.

You
Donations have slowed down a lot this past week. What's going on and how do I fix it?
Claude
I've run a full diagnostic on your campaign. Here's your Health Score breakdown:

Overall: 54/100 (needs attention)
• Momentum: 32/100 (no new donations in 4 days)
• Social reach: 45/100 (sharing has dropped off)
• Story quality: 78/100 (strong, no changes needed)
• Donor engagement: 61/100 (last update was 9 days ago)
• Network activation: 38/100 (92% of donors came from your direct contacts)

Top 3 actions to boost your score:
1. Post an update today. Campaigns that go 7+ days without updates see a 60% drop in new donations. I've drafted one for you.
2. Ask 3 top donors to share. Your network is tapped out, but their networks aren't. I'll write a personal ask you can send.
3. Add a deadline. Campaigns with urgency raise 30% more. Something like "Maria's lease starts April 1st" would work perfectly.

Want me to execute any of these right now?

Powered by five specialized skills

Behind every command is a skill loaded with proven strategies, frameworks, and benchmarks from top-performing campaigns.

Campaign creation

Story interviews using the Problem, Person, Plan, Ask framework. Title scoring, goal psychology, photo and video strategy, ticket tier optimization, cost-splitting logic, and a conversion checklist.

Campaign promotion

30-day content calendars across four phases (Launch Blitz, Momentum Building, Sustain and Expand, Final Push). Platform-specific copy for Facebook, Instagram, TikTok, X, LinkedIn, WhatsApp, and email.

Participant engagement

Tiered thank-you messages, milestone updates, impact reporting, re-engagement triggers, and participant-to-advocate conversion tactics for donors, attendees, and group members.

Campaign analytics

Health Score diagnostics weighted across momentum, social reach, story quality, engagement, goal progress, and network activation. Category benchmarks and prioritized optimization playbooks.

Smart context

Automatically detects your campaign type and gathers only the information needed for the current task. Remembers context across commands so you never repeat yourself.

A strategist in your corner when things stall

When a campaign is underperforming, the campaign-assistant agent runs a deep diagnostic and gives you an honest, prioritized plan. No sugar-coating.

Campaign assistant

Autonomous

Deep analysis with honest assessment and strategic recommendations. Uses a 3-stage diagnostic (Traffic, Conversion, Engagement) to pinpoint exactly where your campaign needs help.

You
My campaign has been live for 2 weeks and I've only raised $1,200 of my $8,000 goal. What am I doing wrong?
Claude
Let me be honest with you. At 15% after 14 days, your campaign is underperforming the benchmark for your category. But the good news: I can see exactly where the problem is.

3-Stage Diagnostic:
• Traffic: Low. Your campaign has been shared on only one platform (Facebook). The average successful campaign uses 4+ channels by this point. This is your biggest bottleneck.
• Conversion: Actually solid. Of people who view your page, 12% are donating, which is above the 8% average. Your story is compelling, and it's working.
• Engagement: Stalled. You posted one update on Day 3 and nothing since. Campaigns without weekly updates see donation rates drop by 60%.

My honest take: Your story converts well when people see it. The problem isn't your campaign, it's that not enough people are seeing it. Here's your 7-day game plan:

1. Today: Post an update with a photo. Even a short "here's where we are" reactivates your existing audience.
2. Tomorrow: Share on Instagram, LinkedIn, and send a personal email to 20 contacts. Each new channel = 2.5x more visibility.
3. Day 4: Ask your 3 largest donors to share with their networks. You're single-threaded right now, meaning all donations come from people you know directly.

If you execute this plan, my forecast puts you at $3,200 by next week. Want me to draft the content for each step?

Built on research across fundraising, events, and group payments

Every recommendation is backed by data on what actually moves the needle.

2.5x
Visibility increase per new sharing method
2.2x
More tickets sold with BOGO offers
3x
Higher goal achievement with co-organizers
40%
More donations when campaigns post updates
30%
Faster group collection with progress reminders
4x
More funds raised with video

How it works

Tell Claude what you're running. Get a strategy, content, and coaching through conversation.

1

Add the plugin to Claude

Install once from GitHub. Works with the Claude desktop app or Claude Code CLI. No accounts, no dashboards. Just Claude.

2

Describe your campaign

Claude asks the right questions, then writes your story, sets your goal, and maps out a launch strategy tailored to your situation.

3

Keep the momentum going

Check in weekly for a health report, get ready-to-post content whenever you need it, and send personalized thank-yous that actually sound like you.

Get your AI campaign assistant in about a minute

The PayIt2 Campaign Assistant is a plugin for Claude, Anthropic's AI assistant. Install it from GitHub and start a conversation. No coding required.

Claude Code (CLI)

  1. Install Claude Code if you haven't already
  2. Run /plugin marketplace add PayIt2/payit2-plugins-marketplace
  3. Run /plugin install payit2-campaign-assistant
View on GitHub

Claude Desktop

  1. Download the free Claude desktop app
  2. Open the Customize menu, click Add Plugin
  3. Point it to the repo or download the zip file
View on GitHub
Claude
You

/campaign

C

Let's build your campaign. What are you raising money for: a fundraiser, an event, or a group collection?

Tell me a bit about your situation and I'll help you craft your story, set a goal, and map out a launch plan.

You

It's a fundraiser to help cover my son's medical bills after his accident.

C

I'm sorry to hear that. Let's make sure this campaign reaches the right people. A few quick questions to get your story right...

Type a message or /command...

Stop guessing. Start raising.

Only ~27% of fundraising campaigns reach their goal. The ones that succeed follow a system. Install the AI Campaign Assistant plugin and let Claude guide your next campaign.

Create a free account Install from GitHub