Sell Event Tickets Online

What Selling Event Tickets Online Actually Costs

Ticketing fees come in two shapes, and the difference decides how much of your gate you keep. Percentage platforms take a service fee on every sale, usually 3% to 7% plus a fixed charge per ticket, so the more your tickets cost, the more you hand over. PayIt2 charges a flat $1.49 per ticket plus standard card processing (2.9% and 30 cents through Stripe), published in full on the fees page. On a $50 ticket that is $3.24 total; on the same ticket, a platform charging a 3.5% service fee plus $1.79 and the same processing takes over $5. Multiply that gap across 200 attendees and you have paid for the venue's deposit in fees alone.

Before you sell your first ticket

Three decisions save the most cleanup later. First, set your ticket types before you share the link: general admission, VIP, early bird, student, or table pricing all work as separate payment options on one Campaign, and renaming tiers after people have paid gets confusing. Second, decide whether you will absorb fees in the ticket price or pass them to buyers; for community events most organizers build fees into a round number, because a $25 ticket that costs $27.14 at checkout reads as a bait and switch. Third, write the refund rule into the event description now ("full refunds through May 1, none after") so nobody has to negotiate one by text the week of the event.

Check-in on event day

Your paid list is the door list. Every payment records the attendee's name, amount, tier, and date, so at the door you check people in from the dashboard on a phone, no scanner hardware or badge printer required. For larger events, export the list beforehand and split it alphabetically between two greeters. Walk-ups can pay the same Campaign link on their own phone in the line, which means cash handling on the day becomes optional rather than a job someone has to own.

Running a gala, benefit dinner, or fundraiser instead of a straight admission event? See online ticket sales for charity events, which covers pricing tickets above break-even so the surplus goes to the cause. For a deeper walkthrough of replacing separate ticketing, RSVP, and payment tools with one link, read how to sell event tickets and collect payments in one place.